As a new ecommerce company, Bronzeday has chosen to carry a very specific niche of products, bronze statuary. They needed a proven ecommerce platform with the ability to create collections of products with a heavy emphasis on SEO and keyword placement. BD also needed a suite of integrated payment gateways and in depth reporting including Google analytics integration.
An ambitious project involving over 450 initial products that were imported from different suppliers. I imported thousands of product images and wrote custom product titles, descriptions, shipping terms, and all site copy. BD needed someone to take full ownership of the site design including all site graphics.
Graphic and Web Design
Custom Collection Graphics
A picture is worth how many words? When selling tangible products online, the right picture or graphic is priceless.
Multiple versions for web and print including favicon and floating navigation vector logos.
Customized Selling Platform
I helped BD separate themselves from others in their niche and those using the same platform with a heavily customized theme.
We knew that we wanted our collections and products to be built from sound keyword research to increase our chances of success. Reuel did the research before any web design was actually completed. He helped guide our efforts by setting up a robust platform with unique customized product descriptions, optimized images, all written content, and graphic design. A hard working digital designer who basically took care of every detail.
Keywords and eCommerce
Niche and Competitor Research
Know your competition. I helped BD understand the difficulty to rank in their niche and who they were going up against.
Seamless Shopping Platform
There are lots of ecommerce platforms out there. Not all are created equal. I helped BD find the right one for their needs.
Categories and Content
Almost 500 products on BD each with a custom description designed to rank. Image alt text, and collection grouping, all to help build their brand.